Logo Design Concept for Lift Creative

I worked for the fabled Lift Creative design team at Advertising.com for a while. The team is an elite group of online advertising creatives. Designers, code monkeys, copywriters all come together to find great ways to bring advertising to life.

The team wasn’t always called Lift Creative and we decided to explore a name for the team and a logo. This logo was one of my submissions. It wasn’t used because it was a little too “gourmet” for what the team did at the time. But I still like the logo and I’ve been looking for a different place to use it. I’ll figure it out one of these days.