Unilever/Axe Instinct Custom Wallpaper

This is a custom Axe Instinct wallpaper advertising “takeover” that appeared on the coveted AOL Music main screen.

The Axe brand is certainly bold and adventurous and so was this wallpaper.  Designing advertising that appears in such a public place is satisfying and, especially in this case, great fun.  While I don’t personally identify with the Axe brand, I do identify with bold moves and attention arresting marketing.