{"id":965,"date":"2011-01-04T11:42:31","date_gmt":"2011-01-04T15:42:31","guid":{"rendered":"http:\/\/www.featherbomb.com\/site\/?p=965"},"modified":"2011-11-09T11:04:06","modified_gmt":"2011-11-09T15:04:06","slug":"aol-hd-roku-sweepstakes","status":"publish","type":"post","link":"http:\/\/www.featherbomb.com\/site\/aol-hd-roku-sweepstakes\/","title":{"rendered":"AOL HD\/Roku Sweepstakes"},"content":{"rendered":"<p>A campaign promoting the announcement of the AOL HD app becoming available on Google TV.\u00a0 This little fire drill project was handed down to me less than a week before launch.\u00a0 The team rallied and we were able to get it up and running <em>and <\/em>accomplish <em>additional <\/em>secondary goals.\u00a0 More below&#8230;<\/p>\n<p>Admittedly, the base of the design came from a promotional site that was already designed.\u00a0 Our team had to concept an ad campaign and design an effective sweepstakes page in 2 business days.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-966 lazyload\" title=\"AOL HD \/ Roku Sweepstakes\" data-src=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/aolhd-roku-sweepstakes_view.jpg\" alt=\"\" width=\"584\" height=\"829\" data-srcset=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/aolhd-roku-sweepstakes_view.jpg 584w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/aolhd-roku-sweepstakes_view-211x300.jpg 211w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/aolhd-roku-sweepstakes_view-507x720.jpg 507w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/aolhd-roku-sweepstakes_view-281x400.jpg 281w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/aolhd-roku-sweepstakes_view-300x425.jpg 300w\" data-sizes=\"(max-width: 584px) 100vw, 584px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 584px; --smush-placeholder-aspect-ratio: 584\/829;\" \/><\/p>\n<p>An interesting secondary goal that we accomplished was reconsidering the &#8220;thank you&#8221; page of this contest entry.\u00a0 Instead of using a standard page that looks like the entry page, we sent users to AOL.com with a fully customized page overlay.\u00a0 The overlay politely thanked them for entering and then introduced them to AOL.com content (much of which is very entertainment oriented anyway).<\/p>\n<p>Promotion of AOL.com is vitally important to the organization because it is both one of the most trafficked pages on the web, period, and it is also one of the most valuable advertising vehicles for the company.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A campaign promoting the announcement of the AOL HD app becoming available on Google TV. <!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9,7],"tags":[13,12,78,55,36],"class_list":["post-965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-sales-marketing","category-web-design","tag-advertising-2","tag-entertainment","tag-flash","tag-marketing","tag-web-design-2"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/comments?post=965"}],"version-history":[{"count":13,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/965\/revisions"}],"predecessor-version":[{"id":970,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/965\/revisions\/970"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media\/967"}],"wp:attachment":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media?parent=965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/categories?post=965"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/tags?post=965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}