{"id":611,"date":"2013-01-01T16:30:11","date_gmt":"2013-01-01T21:30:11","guid":{"rendered":"http:\/\/www.featherbomb.com\/site\/?p=611"},"modified":"2013-01-23T14:41:55","modified_gmt":"2013-01-23T19:41:55","slug":"betty-crocker-floating-flash-ad","status":"publish","type":"post","link":"http:\/\/www.featherbomb.com\/site\/betty-crocker-floating-flash-ad\/","title":{"rendered":"General Mills Hamburger Helper Expandable Ad"},"content":{"rendered":"<p>A top layer floating ad for General Mills and Hamburger Helper.<\/p>\n<p>This might not be the greatest animation ever done in the history of the world&#8230; but it certainly exceeded expectations.\u00a0 This piece was originally done for a General Mills sales presentation demo.\u00a0 But the folks at General Mills liked the concept so much, they asked for the demo to be made into a live ad.\u00a0 That&#8217;s a real compliment because the ad basically went live as-is.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/gallery\/betty-crocker\/CSG_MWG_PRE_20090702_01_HelpHand3.1_300x250.html\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-613 lazyload\" title=\"snapshot-betty-crocker\" data-src=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/snapshot-betty-crocker.jpg\" alt=\"PopEater Betty Crocker Floating Ad\" width=\"640\" height=\"458\" data-srcset=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/snapshot-betty-crocker.jpg 640w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/snapshot-betty-crocker-300x214.jpg 300w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/snapshot-betty-crocker-462x330.jpg 462w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/458;\" \/><\/a><a href=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/gallery\/betty-crocker\/CSG_MWG_PRE_20090702_01_HelpHand3.1_300x250.html\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-244 lazyload\" title=\"featherbomb_launch-btn\" data-src=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/featherbomb_launch-btn.gif\" alt=\"Launch it\" width=\"300\" height=\"65\" data-srcset=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/featherbomb_launch-btn.gif 320w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/featherbomb_launch-btn-300x65.gif 300w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/65;\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/gallery\/betty-crocker\/CSG_MWG_PRE_20090702_01_HelpHand2_300x250.html\" target=\"_blank\">See the &#8220;directors cut&#8221;<\/a>: This is an alternative version that was pretty adventurous.\u00a0 In this particular version, an image in the page content appears to be manipulated by the ad execution.\u00a0 The idea would be that the ad would check out the pages RSS feed, figure out which image is being served to that particular spot, and then use that image in the ad itself.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A TLRM (top layer rich media) ad for General Mills. General Mills loved the demo so much, they had it launched live on the service.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[13,80,82,81,79],"class_list":["post-611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-sales-marketing","tag-advertising-2","tag-betty-crocker","tag-cpg","tag-general-mills","tag-tlrm"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/comments?post=611"}],"version-history":[{"count":49,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/611\/revisions"}],"predecessor-version":[{"id":1395,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/611\/revisions\/1395"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media\/827"}],"wp:attachment":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media?parent=611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/categories?post=611"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/tags?post=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}