{"id":1465,"date":"2016-04-07T09:36:22","date_gmt":"2016-04-07T14:36:22","guid":{"rendered":"http:\/\/www.featherbomb.com\/site\/?p=1465"},"modified":"2019-08-20T11:05:18","modified_gmt":"2019-08-20T16:05:18","slug":"the-finance-optimism-index-web-design-identity","status":"publish","type":"post","link":"http:\/\/www.featherbomb.com\/site\/the-finance-optimism-index-web-design-identity\/","title":{"rendered":"The Finance Optimism Index Web Design &#038; Identity"},"content":{"rendered":"<p><a href=\"http:\/\/financeoptimism.org\">The Finance Optimism Index <\/a>is a cool project I worked on with AOL Advertising.&nbsp; AOL paired up with the <a href=\"http:\/\/www.cbanet.org\/\">Consumer Bankers Association <\/a>to create an index that measures Americans&#8217; attitudes toward their personal finances.&nbsp; The Index tracks four variables month to month and provides analysis and insight from the CBA and AOL.<\/p>\n<p>I was responsible for the overall brand identity and web design.&nbsp; The web site was built by <a href=\"http:\/\/www.linkedin.com\/in\/woodsben\">Ben Woods <\/a>using Drupal.&nbsp; I also designed an event keynote presentation that was delivered by <a href=\"https:\/\/www.linkedin.com\/in\/paulkadin\">AOL&#8217;s Paul Kadin<\/a> at the Consumer Bankers Association&#8217;s signature trade conference, <em>CBA Live<\/em>.<\/p>\n<h2 style=\"text-align: center;\">Introduction by <a href=\"https:\/\/www.linkedin.com\/in\/paulkadin\" target=\"_blank\">Paul Kadin<\/a>,<br \/>\nHead of Category Development, AOL<\/h2>\n<div style=\"margin: 15px 0 30px 70px;\">\n<div style=\"width: 500px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1465-1\" width=\"500\" height=\"280\" poster=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/gallery\/finance-optimism-index\/pkadin.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/foi_pkadin.mp4?_=1\" \/><a href=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/foi_pkadin.mp4\">http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/foi_pkadin.mp4<\/a><\/video><\/div>\n<\/div>\n<h2 style=\"text-align: center;\">Presentation<\/h2>\n<p style=\"text-align: center; margin-bottom: 20px;\"><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" data-src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/40889629\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" width=\"550\" height=\"450\" frameborder=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"> <\/iframe><\/p>\n<h2 style=\"text-align: center;\">Branding<\/h2>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1478 lazyload\" data-src=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/optimism-index_brand1.jpg\" alt=\"optimism-index_brand\" width=\"600\" height=\"666\" data-srcset=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/optimism-index_brand1.jpg 600w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/optimism-index_brand1-270x300.jpg 270w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/optimism-index_brand1-360x400.jpg 360w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/optimism-index_brand1-300x333.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/666;\" \/><\/p>\n<h2 style=\"text-align: center;\">Web Design<\/h2>\n<p style=\"text-align: center;\"><a title=\"The Finance Optimism Index\" href=\"http:\/\/financeoptimism.org\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter  wp-image-1469 lazyload\" data-src=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/optimism-index_mg_960_grid_16_col_v051.jpg\" alt=\"optimism-index_mg_960_grid_16_col_v05\" width=\"512\" height=\"2330\" data-srcset=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/optimism-index_mg_960_grid_16_col_v051.jpg 640w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/optimism-index_mg_960_grid_16_col_v051-225x1024.jpg 225w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/optimism-index_mg_960_grid_16_col_v051-158x720.jpg 158w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/2330;\" \/><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>AOL paired up with the Consumer Bankers Association to create an index that measures peoples&#8217; general sentiment when it comes to their own financial outlook.  The Index tracks financial optimism month to month.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[20,101,36],"class_list":["post-1465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","tag-finance","tag-research","tag-web-design-2"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/comments?post=1465"}],"version-history":[{"count":34,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1465\/revisions"}],"predecessor-version":[{"id":1553,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1465\/revisions\/1553"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media\/1473"}],"wp:attachment":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media?parent=1465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/categories?post=1465"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/tags?post=1465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}