{"id":1430,"date":"2012-10-09T11:13:57","date_gmt":"2012-10-09T16:13:57","guid":{"rendered":"http:\/\/www.featherbomb.com\/site\/?p=1430"},"modified":"2013-10-09T11:48:50","modified_gmt":"2013-10-09T16:48:50","slug":"the-worst-banner-ad-ever","status":"publish","type":"post","link":"http:\/\/www.featherbomb.com\/site\/the-worst-banner-ad-ever\/","title":{"rendered":"The Worst Banner Ad Ever"},"content":{"rendered":"<p>What&#8230;the&#8230;heck&#8230; \ud83d\ude42<\/p>\n<p>This was a fun project promoting Advertising.com&#8217;s AdDesk platform. Coming up with fun, creative ideas for programmatic online advertising products and services is a difficult marketing task.\u00a0 What&#8217;s a creative team to do?<\/p>\n<div style=\"margin: 15px auto; width: 300px;\"><div id=\"swf7d7d1\">\u00bb Oh no!  This movie requires Adobe Flash Player.<\/div>\n<script type=\"text\/javascript\">\n\tswfobject.embedSWF(\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/gallery\/adlearn-worstadever\/AdDesk__Pony__v1.2.4__300x250.swf\", \"swf7d7d1\", \"300\", \"250\", \"9.0.0\", \"\", {clickTag: \"http:\/\/advertising.com\/\"}, {wmode: \"transparent\", menu: \"false\", quality: \"high\", bgcolor: \"#FFFFFF\", allowScriptAccess: \"always\"}, {});\n<\/script>\n<\/div>\n<p>It was totally off the wall and completely irreverent. In fact it was so much so that we, um, did not end up flying the ad. It was just too out there for some. But everybody says &#8220;take risks!&#8221; so we tried it. My fellow creatives, <a title=\"Alfonso &quot;Chico&quot; Conde LinkedIn\" href=\"http:\/\/www.linkedin.com\/pub\/alfonso-lledo-conde\/5\/87b\/582\">Alfonso &#8220;Chico&#8221; Conde <\/a>and <a title=\"Ted Sidey LinkedIn\" href=\"www.linkedin.com\/in\/tedsidey\">Ted Sidey<\/a>, and I sort of fell in love with the ads absurdity as well as its ability to stay on-message.<\/p>\n<p>The visual of the horse shooting laser beams, intentionally crappy graphics, &#8216;splosions all capped off with a tight marketing message just made me laugh. What do <em>you<\/em> think?<\/p>\n<div style=\"margin: 15px auto; width: 160px;\"><div id=\"swf7d7d2\">\u00bb Oh no!  This movie requires Adobe Flash Player.<\/div>\n<script type=\"text\/javascript\">\n\tswfobject.embedSWF(\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/gallery\/adlearn-worstadever\/AdDesk__Pony__v1.2.4__160x600.swf\", \"swf7d7d2\", \"160\", \"600\", \"9.0.0\", \"\", {clickTag: \"http:\/\/advertising.aol.com\/\"}, {wmode: \"transparent\", menu: \"false\", quality: \"high\", bgcolor: \"#FFFFFF\", allowScriptAccess: \"always\"}, {});\n<\/script>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A ridiculous, but on-message ad about Advertising.com&#8217;s AdDesk product.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[13,100],"class_list":["post-1430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising-2","tag-b2b"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/comments?post=1430"}],"version-history":[{"count":19,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1430\/revisions"}],"predecessor-version":[{"id":1450,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1430\/revisions\/1450"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media\/1431"}],"wp:attachment":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media?parent=1430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/categories?post=1430"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/tags?post=1430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}