{"id":1335,"date":"2011-05-11T00:00:00","date_gmt":"2011-05-11T05:00:00","guid":{"rendered":"http:\/\/www.featherbomb.com\/site\/?p=1335"},"modified":"2012-11-26T16:20:10","modified_gmt":"2012-11-26T21:20:10","slug":"the-project-devil-awards","status":"publish","type":"post","link":"http:\/\/www.featherbomb.com\/site\/the-project-devil-awards\/","title":{"rendered":"The Devil Awards"},"content":{"rendered":"

Project Devil is AOL’s effort to create a more beautiful advertising experience for our advertisers and our visitors.\u00a0 By giving an advertiser 100% SOV on a page Devil Ads reduce ad clutter, give users more of the content they want and also give our advertisers a platform for building their brand, showing off products, and enabling real call-to-action.<\/p>\n

The Devil Awards celebrate the best of the best across five categories.\u00a0 This was a pretty fun project for me to work on because I got to design the interface and also do the initial XHTML\/CSS build of the front end.\u00a0 I’m no super front end dev, but this was good nerdy fun and, I think, it helped take some of the build off of our overworked developer’s plate.<\/p>\n

My colleague Emmy Morton <\/a>designed the logo, I designed the UI and theme as well as did an initial HTML\/CSS build and our developer Ben Woods <\/a>wired up the back end in Drupal.<\/p>\n

Design and build work below.\u00a0 The final product is available at devilawards.aol.com<\/a>.\u00a0 The final design actually highlighted 3 ads instead of just two.<\/p>\n

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\"Intro<\/a><\/p>\n

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Devil Ad Promoting The AOL Devil Network<\/h2>\n

And here’s an AOL Project Devil ad I designed that promotes the Devil Network itself. This ad flew on hyper targeted industry sites like AdAge.com and AdWeek.com.<\/p>\n

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