{"id":1295,"date":"2012-01-07T16:34:50","date_gmt":"2012-01-07T21:34:50","guid":{"rendered":"http:\/\/www.featherbomb.com\/site\/?p=1295"},"modified":"2013-07-29T14:01:49","modified_gmt":"2013-07-29T19:01:49","slug":"dialog-in-the-dark-exhbit-braille-ad","status":"publish","type":"post","link":"http:\/\/www.featherbomb.com\/site\/dialog-in-the-dark-exhbit-braille-ad\/","title":{"rendered":"Dialog In The Dark Exhibit Braille Ad"},"content":{"rendered":"<p>This is an advertising campaign for the <em>Dialog In The Dark Exhibit<\/em> in Atlanta, GA.\u00a0 This exhibit is incredibly interesting.\u00a0 The objective was to take people with normal vision and immerse them in an environment that simulates what it&#8217;s like to be blind.\u00a0 People would be taken into a dark, pitch black room and given a series of tasks and experiences that would change their perception of what it&#8217;s like to be blind.<\/p>\n<p>Brilliant!\u00a0 Pretty great idea, yeah?<\/p>\n<p>So how do I translate that experience in a little online advertisement?\u00a0 Why, I would do the ad in Braille of course.\u00a0 I didn&#8217;t even have to include a call to action.\u00a0 The visuals already imply what you need to do.\u00a0 While performance metrics on the ad were impressive, I wish we had interaction tracking at the time so, even if users didn&#8217;t click through,\u00a0 I could see if people were &#8220;getting the message.&#8221;<\/p>\n<div style=\"margin: 15px auto; width: 300px;\"><div id=\"swfa7e51\">\u00bb Oh no!  This movie requires Adobe Flash Player.<\/div>\n<script type=\"text\/javascript\">\n\tswfobject.embedSWF(\"http:\/\/www.featherbomb.com\/\/site\/wp-content\/uploads\/gallery\/dialog-in-the-dark\/CSG_MWG_PEE_20090622_01_DialogBraille_300x250.swf\", \"swfa7e51\", \"300\", \"250\", \"9.0.0\", \"\", {clickTag: \"http:\/\/advertising.aol.com\/\"}, {wmode: \"transparent\", menu: \"false\", quality: \"high\", bgcolor: \"#FFFFFF\", allowScriptAccess: \"always\"}, {});\n<\/script>\n<\/div>\n<div style=\"margin: 15px auto; width: 160px;\"><div id=\"swfa7e52\">\u00bb Oh no!  This movie requires Adobe Flash Player.<\/div>\n<script type=\"text\/javascript\">\n\tswfobject.embedSWF(\"http:\/\/www.featherbomb.com\/\/site\/wp-content\/uploads\/gallery\/dialog-in-the-dark\/CSG_MWG_PEE_20090622_01_DialogBraille_160x600.swf\", \"swfa7e52\", \"160\", \"600\", \"9.0.0\", \"\", {clickTag: \"http:\/\/advertising.aol.com\/\"}, {wmode: \"transparent\", menu: \"false\", quality: \"high\", bgcolor: \"#FFFFFF\", allowScriptAccess: \"always\"}, {});\n<\/script>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>This is an advertising campaign for the Dialog In The Dark Exhibit in Atlanta.  The ad is designed in Braille.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[13,78],"class_list":["post-1295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-interactive","tag-advertising-2","tag-flash"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/comments?post=1295"}],"version-history":[{"count":25,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1295\/revisions"}],"predecessor-version":[{"id":1429,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1295\/revisions\/1429"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media\/1296"}],"wp:attachment":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media?parent=1295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/categories?post=1295"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/tags?post=1295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}