{"id":1257,"date":"2011-06-01T08:54:05","date_gmt":"2011-06-01T13:54:05","guid":{"rendered":"http:\/\/www.featherbomb.com\/site\/?p=1257"},"modified":"2012-07-12T20:54:57","modified_gmt":"2012-07-13T01:54:57","slug":"axe-instict-custom-wallpaper","status":"publish","type":"post","link":"http:\/\/www.featherbomb.com\/site\/axe-instict-custom-wallpaper\/","title":{"rendered":"Unilever\/Axe Instinct Custom Wallpaper"},"content":{"rendered":"<p>This is a custom Axe Instinct wallpaper advertising &#8220;takeover&#8221; that appeared on the coveted AOL Music main screen.<\/p>\n<p>The Axe brand is certainly bold and adventurous and so was this wallpaper.\u00a0 Designing advertising that appears in such a public place is satisfying and, especially in this case, great fun.\u00a0 While I don&#8217;t <em>personally<\/em> identify with the Axe brand, I do identify with bold moves and attention arresting marketing.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1261\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a title=\"Axe Instinct AOL Music Wallpaper\" href=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/AxeInstinct_AOLMusicWallpaper.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1261\" class=\"wp-image-1261 lazyload\" title=\"Axe Instinct AOL Music Wallpaper\" data-src=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/AxeInstinct_AOLMusicWallpaper-1024x572.jpg\" alt=\"Axe Instinct AOL Music Wallpaper\" width=\"500\" height=\"278\" data-srcset=\"http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/AxeInstinct_AOLMusicWallpaper-1024x572.jpg 1024w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/AxeInstinct_AOLMusicWallpaper-300x167.jpg 300w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/AxeInstinct_AOLMusicWallpaper-950x531.jpg 950w, http:\/\/www.featherbomb.com\/site\/wp-content\/uploads\/AxeInstinct_AOLMusicWallpaper-462x258.jpg 462w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/278;\" \/><\/a><p id=\"caption-attachment-1261\" class=\"wp-caption-text\">Axe Instinct AOL Music Wallpaper<\/p><\/div>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A custom Axe Instinct wallpaper advertising &#8220;takeover&#8221; that appeared on the coveted AOL Music main screen.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[13,95,96],"class_list":["post-1257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising-2","tag-axe","tag-unilever"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/comments?post=1257"}],"version-history":[{"count":17,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1257\/revisions"}],"predecessor-version":[{"id":1264,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/posts\/1257\/revisions\/1264"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media\/1259"}],"wp:attachment":[{"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/media?parent=1257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/categories?post=1257"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.featherbomb.com\/site\/wp-json\/wp\/v2\/tags?post=1257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}